In 2023, we ran three campaigns within the DFW and national markets, Where the Players Play, Get Away To It All, and The Official Casino of the Cowboy.
Where the Players Play set the casino up for the future of gaming, sports betting, in the DFW marketplace. It used well known sports heros in a resort setting having a good time. It included messaging behind the Rangers as they won the World Series, garnering national attention and increasing hotel stays. Additionally, the campaign was highlighted during the 2023 Super Bowl within Texas, Arkansas, Oklahoma, and Louisiana. It was named one of the top Sponsorship campaigns nationally in casino marketing. It earned "Honorable Mention" in Dallas ADDY Awards.
Get Away To It All is their brand campaign highlighting the incredible anticipatory feelings that one experiences on property. From the dice or slots about to hit in gaming, to entertainers about to hit a high note, to awaiting an incredible tomahawk steak from 1883 (their steakhouse) — every moment is a moment you’re not going to want to miss at Choctaw Casino & Resort—Durant.
The Official Casino of the Cowboy is a national effort attracting rodeo enthousiast.
Choctaw also had campaigns running centered around the PGA Tour, The Dallas Stars, The Mavs, and promotional material.
Creative Directors: Tim Tone & Clint Carter
Art Directors: Sam Langford, Michal Lauren Kumpf
Writers: Mike Taylor, Meredith Bowden
Agency Producers: Sheri Cartwright, Lynn Louria
Production Company: HAMMER/STORY (Chicago, IL), AGRESSIVE.TV
Producers: Cliff Grant (EP), Donna Waxstein (Producer), Dustin Pownall (Post Producer)
Directors: Chris Hooper, Daniel Shapiro, Alex Toppaller
Editor: Marc Stone (Camp Lucky)
Music & Sound: Scottie Richardson
Photographer: Sean Murphy
Animator: Seth Olson