The Independent Difference.
Integrated Campaign.
$30 billion. That was the impact of this campaign in 2021. I was part of a team of six that brought the “Independent Difference” campaign to life which told Advisor’s stories of why and how they went independent by using Schwab as their custodial service and technology platform.
CD: Mike Malone and Brian Nadurak
ACD: Luis Acevido
Writing team: Kyle Schiller and Lauren Nail
AD: Michal Krikorian