Integrated Campaign
This campaign announced world-renowned cancer care coming to San Diego with a partnership between Scripps Health and MD Anderson Cancer Center. Like most well established brands, MD Anderson had strict guidelines when creating a partnership campaign. Michal and Lauren concepted the idea together. This campaign ran for a year and a half, winning regional healthcare advertising awards.
The Scripps MD Anderson billboards won Gold in the Advertising/Outdoor category and the 2019 marketing campaign won bronze in the Advertising/Ad Campaign category in Health Care Communicators of Southern California “Finest Awards.”
http://www.hccsd.org/Finest
A collaboration with Lauren Nail. Under creative direction of Brian Nadurak.