We pitched this idea of an augment reality room full of information about every team's "hall of fame" players, once you get close to each team's panel full of logos. Additionally, we pitched hologram logos that animate on the field of every SEC game.
I helped with the concepting of this project.
CD: Tim Tone/Clint Carter
ACDs: Sam Langford/Jack Westerholt
AD: Michal Lauren Kumpf
Additional thank you to the Innovation team and brand management at TRG including Sean Donovan, Tess Pham, Steven Rice, Nate Villaire, Justin King, Hayden Lewis, Fiona Cohen, Trent Walters, Eric Anderson, Shawn Scarsdale, and Gabrielle Steagall
